Top 10 Best Sales Enablement Tools to Boost Your Team's Performance

Discover the top 10 sales enablement tools that sales leaders can use to enhance your team's performance and drive results. Read the article to find the best fit for your needs.

Introduction

Sales enablement is the practice of equipping your sales operations and sales teams with the right tools, content, and insights to close deals more effectively. It brings together marketing and sales teams, streamlining the sales process through shared resources and smart automation.

For businesses using HubSpot, integrating sales enablement tools can be a game-changer for the sales force . These platforms can enhance your sales strategy, support better sales performance, and provide data-driven insights that sharpen your team’s approach across the entire sales cycle. Whether you're onboarding new sales reps, scaling a growing sales organization, or aligning your revenue teams, the right tools can drive measurable impact.

In this post, we’ve curated the best sales enablement tools for your sales meetings —with a focus on features, benefits, and pricing—to help you identify the best fit for your business needs and improve overall team performance.

What is Sales Enablement?

Sales enablement is the strategic process of providing sales reps with hubspot's sales software, resources, training, and tools they need to sell more effectively. These resources can include everything from sales content and product training to real-time sales analytics and buyer insights—all designed to optimize performance and close rates.

The core goals of any sales enablement program include the effective use of marketing materials.

• Content management – ensuring reps have easy access to up-to-date sales materials and marketing content
• Training and onboarding – empowering new sales reps to ramp up quickly and stay aligned with evolving messaging
• Cross-team communication – fostering alignment between sales managers, marketing leaders, and revenue operations
• Performance analytics – delivering actionable insights from sales data to improve efficiency and track rep activity

When paired with a CRM like HubSpot, sales enablement adds another layer of power—enabling reps to engage buyersat the right time with the right message. Tools that integrate with HubSpot can further streamline sales enablement efforts by making it easier to surface relevant content, track interactions, and guide reps through each step of the customer journey.

Why Use Sales Enablement Apps with HubSpot?

Pairing sales enablement apps with HubSpot’s CRM unlocks powerful efficiencies that enhance sales team performance. These integrations allow you to centralize data, automate workflows, and provide reps with immediate access to the content, insights, and tools they need—right within the HubSpot ecosystem.

Key benefits of this integration include insights for sales enablement leaders.

• Centralized data – Enablement tools sync seamlessly with HubSpot’s customer relationship management system, ensuring reps always have the most up-to-date information at their fingertips.
• Workflow automation – Automate repetitive tasks like assigning leads, sending follow-ups, or surfacing relevant sales materials based on deal stage or persona.
• Improved visibility – Sales managers can monitor rep activity, content usage, and deal progression all in one place.

The real-world impact is clear: teams that leverage HubSpot as their revenue enablement platform with the right enablement stack often report shorter sales cycles, more consistent sales pitches, and improved engagement with potential buyers. These tools help reps focus less on admin work and more on closing deals.

HubSpot’s App Marketplace makes it easy to browse, compare, and integrate top-rated sales resources and enablement software tools—from content libraries and training platforms to conversation intelligence and AI-powered sales insights.

Best Sales Enablement Apps for HubSpot (2025 Edition)

For companies using HubSpot, selecting the best sales solutions and enablement tools can directly enhance sales performance, improve team productivity, and streamline the entire sales process. The following tools are fully compatible with HubSpot’s CRM platform and support everything from content management and sales coaching to contract automation and AI-powered insights. Whether you're looking to empower your sales reps, speed up onboarding, or align marketing and sales teams, these integrations can deliver measurable impact.

Each tool listed below connects with HubSpot to help improve sales efficiency and enablement teams manage assets, monitor buyer engagement, and optimize the customer journey—making them a core part of any modern sales strategy.

a. Seismic

Overview: A leading enterprise-grade sales enablement software tool, Seismic specializes in content delivery, buyer engagement, and AI-powered personalization, reflecting trends in sales enablement today .
Key Features: Dynamic sales playbooks, real-time content sharing, analytics, and personalized buyer experiences.
HubSpot Integration: Connects contact and deal data for tracking engagement and surfacing relevant sales content automatically.
Pricing: Enterprise-level; custom quotes based on team size and needs.
Ideal for: Large sales organizations with complex sales content libraries and distributed teams.

b. Highspot

Overview: Highspot combines sales training, content management, and buyer engagement into a unified platform.
Key Features: Smart content search, guided selling paths, sales performance analytics, rep onboarding tools.
HubSpot Integration: Recommends relevant materials based on the sales pipeline stage, tracks usage metrics inside HubSpot dashboards.
Pricing: Custom pricing based on deployment.
Ideal for: Teams seeking full-spectrum enablement with a strong focus on content and coaching alignment.

c. Vidyard

Overview: Vidyard offers video sales tools that help reps create personalized video content to engage buyers and track interactions.
Key Features: 1:1 video creation, viewer analytics, CTA overlays, branded sharing pages.
HubSpot Integration: Embed videos into emails, automatically log viewer activity and interactions to contact records.
Pricing: Free tier; paid plans start at $19/month.
Ideal for: Sales reps aiming to increase response rates and improve personalization at scale.

d. Showpad

Overview: Showpad is a robust enablement platform that blends content management, sales coaching, and AI-powered insights, ultimately contributing to customer success .
Key Features: Rep onboarding, training modules, content analytics, role-based access controls.
HubSpot Integration: Syncs CRM data for better tracking of content usage, engagement scores, and rep readiness.
Pricing: From $35/user/month.
Ideal for: Distributed or hybrid sales enablement teams that value structured training and asset visibility.

e. DocuSign

Overview: A trusted tool for digital agreements, DocuSign helps sales teams and post sales teams close deals faster with secure eSignature and workflow automation.
Key Features: Document routing, audit trails, reusable templates, mobile signing.
HubSpot Integration: Auto-populates fields from CRM, updates deal stages once documents are signed.
Pricing: Starts at $10/month.
Ideal for: Any sales organization that needs seamless document handling within their HubSpot pipeline.

f. Gong

Overview: Gong delivers industry-leading conversation intelligence by analyzing sales calls, emails, and meetings to improve rep performance.
Key Features: Call recording, AI-driven insights, talk-to-listen ratio analysis, competitor mention tracking.
HubSpot Integration: Logs activity, organizes sales documents enriches contact records, and connects call data to pipeline movement.
Pricing: Custom plans based on team size.
Ideal for: Teams with a strong focus on sales coaching, pipeline forecasting, and rep development.

How to Choose the Right App for Your Sales Team

Selecting the right sales enablement tool depends on a range of factors specific to your team’s structure, strategy, and growth goals, including your approach to customer interaction . While all the tools above offer powerful capabilities, not every platform will suit every sales organization.

Start by considering the size and complexity of your sales process. Enterprise teams managing multiple regions or product lines may need robust content management systems and deep conversation intelligence features. Meanwhile, smaller or scaling teams may prioritize ease of use and sales engagement platform capabilities over advanced analytics.

Next, evaluate the tool’s integration depth with HubSpot. Seamless syncing with HubSpot’s CRM, deal pipeline, and marketing automation can dramatically boost sales productivity and streamline rep workflows.

Budget is also key. Some platforms offer scalable pricing, while others require enterprise commitments. Consider what level of customer support, training, and onboarding services are included to ensure a smooth rollout—especially for new sales reps or teams without dedicated enablement leaders.

Choosing wisely means finding a tool that doesn’t just support your team today but can scale alongside your evolving sales strategy.

Conclusion

Integrating the best sales enablement tools with HubSpot isn’t just a smart add-on—it’s a strategic move that can transform how your sales teams operate. From better content management and streamlined sales processes to enhanced buyer engagement and sales analytics, the right tool can dramatically boost your team's confidence and results.

Whether you're looking to shorten your sales cycle, improve team performance, or align more closely with your marketing teams, these tools offer the capabilities you need to scale smarter. Most offer free trials or tiered plans, making it easy to test functionality before committing.

Frequently Asked Questions

What is the best sales enablement tool for HubSpot?

The best tool depends on your team’s needs. Seismic and Highspot are ideal for large teams focused on content management and training, while Vidyard excels in video selling. Along offers a modern platform for data-driven coaching and performance insights tailored for revenue teams.

How do sales enablement tools integrate with HubSpot?

Most tools sync with HubSpot’s CRM to pull in contact, deal, and engagement data. This enables automation of tasks like content recommendations, deal tracking, and sales analytics reporting, improving visibility across the sales cycle.

Are there free sales enablement tools for HubSpot?

Yes, tools like Vidyard and DocuSign offer free or low-cost tiers with basic features. These can be ideal for small businesses or teams looking to enhance sales enablement efforts without a large investment.

How do sales enablement platforms improve team performance?

By equipping sales reps with the right materials, training, and insights, these platforms help streamline workflows, reduce admin time, and increase sales effectiveness. Features like AI-powered recommendations and conversation intelligencecan lead to faster onboarding and higher customer satisfaction.

What are the key benefits of sales enablement tools?

Top benefits include better sales content access, stronger sales and marketing alignment, faster deal cycles, and improved sales rep coaching. When integrated with HubSpot, they also enhance pipeline visibility and revenue growth tracking.

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