How to re-engage dead deals
Use a digital sales room to avoid generic follow-ups and understand when to re-engage a deal again.
Re-engaging dead deals, or deals that have stalled or gone cold, with a digital sales room involves a strategic approach to reignite interest, address concerns, and move the deal forward.
Here's how you can do it:
- Review and Understand Reasons for Stalling: Before re-engaging with a dead deal, review the history and context of the deal to understand why it stalled. Was it due to objections, budget constraints, timing issues, or lack of urgency? Understanding the root cause will help tailor your approach to re-engagement.
- Identify Decision-Makers and Stakeholders: Determine who the key decision-makers and stakeholders are in the deal and reach out to them directly. Use the digital sales room to access contact information, communication history, and any relevant notes or insights from previous interactions.
- Personalize Your Outreach: Craft a personalized message that addresses the specific concerns or objections that led to the deal stalling. Highlight the value proposition of your solution and how it addresses the prospect's needs and challenges. Use insights from previous interactions to tailor your message effectively.
- Provide New Information or Insights: Offer new information, updates, or insights that may reignite interest in the deal. This could include new product features, case studies, customer testimonials, industry trends, or competitive analysis. Use the digital sales room to share relevant content and materials with the prospect.
- Offer Incentives or Promotions: Consider offering incentives or promotions to sweeten the deal and create a sense of urgency. This could include discounts, extended trial periods, special pricing, or bonus features. Use the digital sales room to outline the terms of the offer and provide clear calls to action.
- Schedule a Follow-Up Meeting: Propose scheduling a follow-up meeting or demo to re-engage the prospect and discuss their needs and objectives in more detail. Use the digital sales room to coordinate meeting times, send calendar invites, and share meeting agendas or presentation materials.
- Address Objections and Concerns: Proactively address any objections or concerns that the prospect may have raised previously. Use the digital sales room to provide detailed responses, address misconceptions, and offer solutions or alternatives to overcome barriers to closing the deal.
- Stay Persistent and Follow Up: Be persistent in your follow-up efforts, but also respectful of the prospect's time and preferences. Use the digital sales room to schedule reminders and automate follow-up emails or messages at appropriate intervals. Keep the lines of communication open and be responsive to any inquiries or requests from the prospect.
- Track and Measure Results: Use the analytics and reporting features of the digital sales room to track the effectiveness of your re-engagement efforts. Monitor engagement metrics, such as email opens, link clicks, and meeting attendance, to gauge the prospect's level of interest and responsiveness.
- Iterate and Adapt: Continuously iterate and adapt your re-engagement strategy based on feedback and results. Experiment with different approaches, messages, and incentives to see what resonates most effectively with the prospect. Use the digital sales room to capture learnings and insights for future re-engagement efforts.
By leveraging the capabilities of the digital sales room effectively and adopting a strategic approach to re-engagement, you can breathe new life into dead deals and increase your chances of successfully closing the sale.
Read more about Digital Sales Rooms
Read more about aligning with buyers
Re-engage dead deals with Along
Avoid generic follow-ups using the Along platform and engage with your buyers by assigning actions or by tagging them in a comment. You can also set due dates to pre-schedule a follow-up regarding a specific action in the future.
You get a deep understanding of the buyer engagement with Along and therefore you are able to predict better how and when to follow-up. Those insights become useful when predicting the progress of a deal and the likelihood of it closing.
Do you want to see how to efficiently re-engage dead deals with Along? Book a demo
